Tread Lightly! Announces Obor Tires as it’s Newest Official Partner.
NORTH SALT LAKE, UT. — Tread Lightly!, a U.S.-based nonprofit dedicated to promoting responsible outdoor recreation through stewardship and educational programs today announced OBOR Tires as its newest Official Partner.
As an Official Partner of Tread Lightly!, OBOR Tires as will support Tread Lightly!’s mission to protect off-road trail access and public lands through stewardship projects and responsible recreation education.
“We’d like to say ‘thank you’ to OBOR Tires for their commitment to protecting trail access,” said Matt Caldwell, Executive Director of Tread Lightly!. “We’re excited to welcome them to the TL! team and work together to keep trails open and healthy.”
OBOR tires focuses on ATV/UTV, with future goals to market into Dirt Bike, MTB, Cycling. OBOR has increased support in races and events, by becoming the Title Sponsor for UTV Takeover in 2022 and also offers a cash payout contingency program for many of the top ATV & UTV races in the country.
“OBOR Tires is committed to protecting off-road trail access for future generations,” said Bruce Nyland, OBOR Tires Marketing Manager. “We’re proud to support Tread Lightly!’s important stewardship and education efforts to keep trails open.”